More traffic comes from blogging than any other activity. Make it relevant with in-demand searches. Review the results and do more of what works. Hubspot statistics indicate 81% of businesses rated their company blogs as useful, important or critical, and 25% rated their company blog as critical to their business.
Our goal is to be sure content is aligned with how people research and come to realize they need our product or service. Building knowledge assets should be a consistent, ongoing effort. Lead generation improves as relevant content is found and viewers begin to view you as a valued resource. We use metrics to measure hits and response and do Split Testing to refine content choices until results are improved.
Every web page or QR code campaign needs a fulfillment system to be effective in lead generation. Fulfillment systems include a call to action, form, response email, and a method of delivering value. This is a core concept in inbound marketing methodology and the means for functional lead generation.
During the ramp up of an SEO and content strategy, Pay-Per-Click can generate traffic quickly. Cost is reasonable, risk is minimal and results are immediate. But a long term inbound marketing strategy will eventually minimize the need for paid advertising to drive traffic.