Using LinkedIn, Twitter, Facebook and emerging social media web sites, build communities and credibility and publish and promote information. Give fans the opportunity to connect with your business. Tweet news and valuable content to drive more web site traffic. Include social links and social feeds on your web site.
Join Special Interest Groups in LinkedIn and contribute to topics and know and become known among thought leaders. Find an aspect of your niche that is not represented and, when you are ready, start your own group. Be a thought leader.